Audience, neuromarketing and big data

21.Oct - 22. Oct, 2020 Cod. I04-20

All events

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Description

There are currently new approaches and technological resources applied to the creation, distribution and analysis of the audiovisual media consumption, both traditional and online. Classical audience research thus sees neuroscience and massive data analysis grow around it.

The two days in which this program will be developed will begin by showing in a practical way the foundations of neuroscience and, the next day, representatives of the professional sectors that use Big Data will explain how their work materializes.

Objectives

Explain the foundations of neuroscience, present the technologies and equipment used on it and apply them in a practical way in audiovisual analysis.

Explain the activity of companies, institutions and research groups that use big data in our community and spread the values they see in this field of research.

Activity directed to

University student
Students not from university
Professionals
All public

Contributors

Program

21-10-2020

17:45 - 18:00

Registro

18:00 - 18:15

Presentation by the Director of the activity

Edorta Arana Arrieta UPV/EHU - Irakaslea

18:15 - 20:00

“Neuromarketing y creación audiovisual“

Ana Moya Cañas Tecnalia - Tecnalia
Erlantz Loizaga Garmendia Tecnalia - Tecnalia
Sara Sillaurren Landaburu Tecnalia

22-10-2020

18:00 - 18:15

Presentation by the Director of the activity

Beatriz Narbaiza Amillategi UPV/EHU

18:15 - 20:00

“Big data eta ikus-entzunezk kontsumoa“

Irantzu Barrio Beraza UPV/EHU
Koldo Unanue Virgin Telco - Marketing arduraduna
Anaitz Goia Imaz Tabakalera

Directors

Edorta Arana Arrieta

UPV/EHU

He has been a lecturer and researcher at the UPV / EHU since 1988. He previously worked as a journalist for ETB, and has since collaborated with various audiovisual and written media. He graduated in journalism from the University of the Basque Country in 1982 and received his doctorate from the same university in 1995. He teaches radio, television and Internet programming and has published several books and articles on the subject. He is a member of the NOR research team and works on research projects funded by MINECO and the UPV / EHU.

Speakers

Irantzu Barrio Beraza

Anaitz Goia Imaz

Erlantz Loizaga Garmendia

Ana Moya Cañas

Beatriz Narbaiza Amillategi

UPV/EHU

Beatriz Narbaiza Amillategi (Ermua, 1968) She has a degree in Journalism and a PhD in Audiovisual Communication. UPV-EHU researcher and lecturer in undergraduate and master's degrees. She has published several book chapters and articles.